Abstract: Background　As smoking and passive smoking have become serious public health issues，taking effective tobacco control measures is a matter of great urgency，in which dissemination of tobacco health information through old and new media is an important method but with little success because of mixed and complicated evidence and low public literacy on tobacco use. Objective　To summarize the developing process of Evidence-based Core Information Guideline for Health Communication of Tobacco Control（hereinafter referred to as the Guideline），ensuring that the development of the guideline is science- and evidence-based. Methods　The protocol for the development of the Guideline was introduced，including guidance method and members，scope of application，item development，identification and collection of outcome indicators，evidence collection，investigation of audience preferences and values，economic analysis，attachment of recommendation and consensus，guideline publication，update，promotion，implementation and evaluation，etc. Results　The construction of guidance committee，expert group and secretary group for developing the Guideline，and the registration of the Guideline （registry number：IPGRP-2020CN072） have been completed. The included issues and outcome indictors in the guideline encompass the impact of smoking，impact of passive smoking，impact of smoking on drug absorption，metabolism and safety，and the improvement of quality of life and physical condition by quitting smoking. The full text and interpretation of the Guideline will be published in 2022，and it will be updated every 5 years. Conclusion　This protocol will help to improve the effectiveness of health communication of tobacco control，and provide structured suggestions for future development of guidelines on health communication.

Key words: Smoking cessation, Smoking reduction, Smoking, Health communication, Protocol

摘要： 背景　吸烟和被动吸烟已经是严重的公共卫生问题。采取有效的控烟措施迫在眉睫，依托新、旧媒体的控烟健康传播是一个重要的手段，但因研究证据纷繁复杂和公众健康素养较低等问题成效甚微。在控烟健康传播领域，也没有相关循证指南可以参考和遵循。目的　概括控烟健康传播核心信息循证指南的制定流程，保障科学和循证地完成控烟健康传播核心信息循证指南的制定。方法　介绍本指南的制定方案，包括指导方法与成员设置、指南适用范围、构建问题和结局指标的收集与遴选、循证证据、受众偏好与价值观调查、经济学分析、形成推荐意见并达成共识，以及指南的发布、更新、传播、实施与后效评价等过程。结果　本指南制定方案已完成指南指导委员会、共识专家组、秘书组的组建和注册（注册号：IPGRP-2020CN072），形成了吸烟的影响、被动吸烟的影响、吸烟对药物吸收代谢与用药安全的影响和戒烟对生活质量与健康状况的改善等研究问题和结局指标。并拟于2022年发表本指南全文及解读，计划每5年对本指南进行更新。结论　本指南制定方案有助于提高控烟健康传播有效性，并为后续健康传播相关领域指南的形成提供结构化建议。

关键词: 戒烟, 减少吸烟, 吸烟, 健康传播, 指南制定方案